Rappoport Restaurants | Voshod Cake Atelier

Brand
Rappoport Restaurants | Voshod Cake Atelier

Task
Development and implementation of a Valentine’s Day cake collection: from the creative idea to visual presentation and digital communication.
My Role
Creative concept, art direction, photography, food styling.
Solution
The collection was built around the idea of a love confession expressed through retro objects: a telephone, a typewriter, a cassette, a record player, cherries with the date 14/02, and white swans.
A red-and-white palette, satin gloves, checkerboard graphics and theatrical lighting created a distinctive visual code for the project.
Result
A Valentine’s Day collection and a visual series for digital promotion were created: an Instagram grid, advertising images and an image-driven presentation of the brand’s pastry direction.