Bosco x GUM Ice Rink | Winter Campaign

Client
Bosco × GUM Ice Rink

Challenge
To create a seasonal visual campaign for the collaboration behind one of Moscow’s most iconic winter city projects.

My Role
Art direction, fashion lifestyle shooting, and campaign visual development.

Creative Solution
The campaign was built at the intersection of fashion aesthetics, urban environment, and emotionally driven winter storytelling.

The visual focus was placed on lifestyle imagery, color, texture, and the feeling of the event as an integral part of the city’s cultural rhythm.

Each frame was designed to position the project not simply as a seasonal event, but as a recognisable visual symbol of winter in Moscow.

Outcome
A cohesive seasonal campaign identity that brings together fashion, lifestyle, and the cultural context of the city.