RIMMA FEDOTOVA
CREATIVE DIRECTOR / ART DIRECTOR / VISUAL STRATEGIST
I create visual worlds for brands, cultural projects, and image-led campaigns. My work has been featured in Vogue, Harper’s Bazaar, Elle, The Blueprint, Snob, Vedomosti, HELLO! , Kommersant, Channel One, and Moscow 24.
ABOUT
For over 15 years, I have been working at the intersection of photography, cinema, scenography, smm and brand communication.
My practice is built around visual storytelling, atmosphere, and the creation of distinctive brand identities through image.
I work with fashion, gastronomy, lifestyle, and hospitality brands, developing cohesive visual systems that shape how a project is seen and experienced.
My role combines concept development, creative direction, art direction for shoots, visual strategy, and full-cycle production.
Each project is approached not as content production, but as the creation of a complete visual language and emotional brand image.
Selected clients include
Bosco di Ciliegi, GUM, Vassa & Co, PINSKIY & CO, Rappaport Restaurants, Theatre on Bronnaya, Crave, and premium lifestyle brands.
HOSPITALITY & FOOD
FASHION & EDITORIAL
Creative Direction
Concept development and visual strategy for brand projects — from the key image and moodboard to the shoot narrative, styling, and overall campaign direction.
I build cohesive visual worlds that strengthen brand recognition and create a lasting emotional impression.
Art Direction
Full artistic supervision of photo and video shoots: framing, light, composition, styling, and visual dramaturgy.
I oversee the visual quality of every stage — from pre-production to final delivery.
Visual Campaign
Development of the brand’s visual language: color, composition, tone of image, references, aesthetic code, and communication systems for websites, social media, and campaigns.
Campaign Development
Creation of seasonal, product-led, and PR campaigns for fashion, lifestyle, and premium brands.
I develop visual narratives that become cultural talking points and strengthen brand perception.
Editorial
Image-led shoots for brands, magazines, digital platforms, and advertising campaigns.
My work sits at the intersection of editorial aesthetics and commercial impact.
I work as a photographer and art director, assembling a tailored creative team for each project — photographers, videographers, stylists, producers, and post-production specialists.
Depending on the scale of the brief, I bring in a trusted network of professionals to deliver full-cycle shoots, campaigns, and visual narratives — from concept to final asset delivery.
